‘I wish owners held true to their brand’: Customer buys Siete almond flour tortillas. Then she takes a closer look at the package
The old adage “if it’s not broken, don’t fix it” is applying to our everyday staples more and more. With the rise of shrinkflation and formula changes in our favorite products, it’s no surprise that consumers are donning their proverbial pitchforks at corporations. One woman demanded answers after she realized something about her beloved Siete Foods almond flour tortillas–and 700-odd comments were keen to agree with her.
In a viral TikTok, Jill (@jillyfishy1) compared two packs of Siete Almond Flour tortillas.
Jill writes in the text overlay, “Anyone else notice a top clean brand changing their ingredients after being sold to PepsiCo? Not terrible but why fix what ain’t broke?”
She flips the empty package over to reveal the ingredients: Almond flour, tapioca flour, sea salt, xanthan gum, and almonds. She then pans to the new package and shows its ingredients list, which is much longer. It includes the previous ingredients plus apple cider vinegar, berry extract, oregano extract, and flaxseed extract–all to “preserve freshness.”
Jill added in the caption of her video, “Just noticed a little something as I was getting dinner ready! Oh no! I hate when something good starts to change. So far I’m not too alarmed by what I see in the new packaging, but I’m not a fan of change if it doesn’t need to happen!”
People blame big corporations
Several viewers agreed with Jill, sharing their disappointment at seeing another beloved brand allegedly change their ingredients.
“If I was selling my brand to a major corporation, I would make a clause that they couldn’t add any filler or seed oils or weird preservatives,” one wrote. Another user said they wished owners “held true to their brand over money.”
Why did PepsiCo buy Siete Foods?
Siete Foods is one of the brands PepsiCo has been acquiring to increase its footprint in the wellness industry. This is amid the drop in snack sales. The brand earned a loyal following after offering grain-free tortillas, chips, and sauces.
Last October, Siete Foods was acquired for $1.2 billion and the deal was finalized in January 2025.
“We’re committed to transforming our portfolio to include more positive choices that meet consumer demand for convenient and delicious products,” said Steven Williams, CEO of PepsiCo North America, in a press release. “We love the Siete brand for the same reason so many loyal consumers do and are dedicated to preserving its special attributes while making the brand more widely available and accessible on a broader scale.”
However, consumers are worrying that PepsiCo will “dilute the clean-label” of Siete Foods. The mega-corporation also acquired popular healthy beverage Poppi for $1.95 billion in March.
While Siete fans have doubts that ingredients will stay the same, there hasn’t been an official announcement that the brand’s tortillas changed after the acquisition. In fact, what Jill may have encountered was the Costco version of Siete’s Almond Tortillas. A commenter said as much.
@jillyfishy1 just noticed a little something as I was getting dinner ready! Oh no! I hate when something good starts to change ??? so far I’m not too alarmed by what I see in the new packaging, but I’m not a fan of change if it doesn’t need to happen! #s#sietefoodsa#almondflourc#changef#fyph#healthh#healthymamas#sos ♬ Oh my god what is that – Shoftyz
But wait, did the ingredients really change?
“Is one of those packages from Costco?” one user commented. “Their costco tortillas have more preservatives to maintain the required shelf life at Costco – this was a thing before they were acquired by pepsi.”
Jill replied that she had no idea, and it appears her commenter was right. According to Siete Foods, the 8-pack differs from the 20-pack, which is exclusively made for Costco.
“The tortillas sold in Costco are made specifically for this retailer and the ingredients vary,” the site reads. “The Almond tortilla 8 pack is sold on our website and in retail stores. We sincerely promise that great care and consideration go into every product formulation.”
In Jill’s video, her new package is labeled as the 20-count, meaning it came from Costco. She also confirmed this in the comments.
However, while the 20-pack may hold more preservatives for it to have a longer shelf-life at Costco, that doesn’t mean it’s the only change. Jill admitted it tasted “funky,” and one Redditor shared how it made their brother sick because of the preservatives. Others complained about the texture and size as well.
Siete Foods clarifies
In an email to the Mary Sue, Siete confirmed that the ingredients for its almond flour tortillas have been updated.
“Our team is always focused on maintaining the highest quality and flavor standards and continuously assessing our labels and nutrition panels to ensure the most up-to-date information,” a spokesperson wrote. “As a result, some ingredients have been updated on our almond tortilla packaging.”
The previous ingredients on the 8-pack were Almond flour, tapioca flour, water, sea salt, and xanthan gum.
The new 8-count packaging contains the following ingredients: almond flour, tapioca starch, water, sea salt, and xanthan gum.
“Our new packaging says ‘tapioca starch.’ Tapioca (cassava) starch is a fine, white powder derived from the root of a cassava plant, a tuber native to South America, Central America, Thailand, and Africa. Tapioca (cassava) starch and tapioca flour are the same product. The terms are often used interchangeably!” they wrote.
A previous version of this article stated Siete Foods had not changed its ingredients. In a follow-up email, the company issued a correction, stating that it had in fact changed the ingredients to its almond flour tortillas.
The Mary Sue reached out to Jill via TikTok direct message.
Have a tip we should know? [email protected]
